UWMC Announces New Executive Director


The United Way Manitowoc County (UWMC) board of directors is proud to announce and welcome Tania Spofford as its new executive director. Spofford was hired in December 2016 to oversee the Community Impact department and has been serving as Interim Executive Director since Tracy Geenen’s departure in May.


“We are very excited to make this move,” said board chair Chief Joe Collins. “The whole board feels this is in the best interest of our United Way and what is most needed to move in a positive direction for our community.”


Spofford’s resume includes over 15 years of administration, marketing, community organizing, leadership training and coaching in the nonprofit sector. She holds certificates in nonprofit management and organization development and has completed her master’s coursework in the area of change leadership. “My personal mission has been to help nonprofits become more efficient and effective at reaching their goals,” Spofford said. “United Way’s model for bringing together institutions, businesses, nonprofits, and citizens to address a community’s most pressing issues gives me the opportunity to live out that mission in a unique way. It also gives me the opportunity to share what I have learned about developing long-term, sustainable plans for change.”


Prior to joining UWMC, Tania worked as Regional Community Organizer for Goodwill NCW, served five years as Mission Advocate and Consultant for the East-Central Wisconsin ELCA bishop’s office, and was former Director of Communications for Brown County United Way.


“Transparency and accountability – I believe these attributes are essential in building the community’s trust,” Spofford said. “It’s a great responsibility to be a steward of public money, to make the tough decisions about investing it in real, long-term solutions. I don’t take that responsibility lightly.”


United Way Manitowoc county fights for the health, education, and financial stability for everyone in Manitowoc County. By investing in collective impact initiatives and rallying the community, United Way and their partners fight for the community’s most critical issues including substance abuse, financial empowerment, suicide prevention, school readiness., and access to mental health care. For more information, visit www.unitedwaymanitowoccounty.org.